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CMF 001

Focus

CMF Development.
Story Telling, User Research,
Market Research

Time

Summer, 2023

Note

The project was done while I was interning at Nissan Design America. The 3D model is Nissan Max-Out Convertible. Permission was granted on using the vehicle to apply my CMF designs.

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Inspired by DUNE, this CMF design project envisions a low-tech future with three distinct designs representing diverse cultures. Each design captures the unique desires and personalities of different groups, showcasing a future where individuality prevails over technology. The carefully curated elements transport us into a world influenced by DUNE, weaving a rich narrative through color, materials, and finishes.

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"Driving innovation to enrich people's lives."

-Nissan

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Continuous Innovation

Predict the long-term future

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What would Nissan CMF look like in the far future?

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Explore the perpetual inspirations

Find the common logic

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Look ahead and bring back something valuable

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Year 10191

"Humans have banished thinking machines after realizing they were a threat to their world."

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Low Tech Future

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“The world-building process for Dune was strongly influenced by NATURE.”

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Skeleton-like structure

Dragonfly inspired aircraft

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Ticks machines

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Human Nature

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Kind

Eager

Faithful

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Quiet Luxury

Utility

House of Harkonnen

House of Atreides

Fremen

Explore

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House of Harkonnen

"They seek total domination of the known universe."

Eager

Inhumanity

Industrial

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Skin Head Culture

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Full Combat Suit

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Heavily Industrial Planet

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Vicious Air

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Fremen

“The Fremen live in the Deep Desert and are governed by rule and rituals that keep them alive in a devastatingly arid climate.”

Faithful

Stealthy

Mysterious

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Extremely Lack of Moisture

Sacred Sand Worms

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Unique Fashion

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Unique Culture

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Arid Neutral

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House of Atreides

“Atreides believe it is the people that make the leader, not the power.”

Nostalgia

Quiet Luxury

Honorable

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Costal Planet

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Rule by Water & Air Power

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Southeast Asia Element

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Well-Developed Civilization

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Solitary

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