CMF 001
Focus
CMF Development.
Story Telling, User Research,
Market Research
Time
Summer, 2023
Note
The project was done while I was interning at Nissan Design America. The 3D model is Nissan Max-Out Convertible. Permission was granted on using the vehicle to apply my CMF designs.
Inspired by DUNE, this CMF design project envisions a low-tech future with three distinct designs representing diverse cultures. Each design captures the unique desires and personalities of different groups, showcasing a future where individuality prevails over technology. The carefully curated elements transport us into a world influenced by DUNE, weaving a rich narrative through color, materials, and finishes.
"Driving innovation to enrich people's lives."
-Nissan
Continuous Innovation
Predict the long-term future
What would Nissan CMF look like in the far future?
Explore the perpetual inspirations
Find the common logic
Look ahead and bring back something valuable
Year 10191
"Humans have banished thinking machines after realizing they were a threat to their world."
Low Tech Future
“The world-building process for Dune was strongly influenced by NATURE.”
Skeleton-like structure
Dragonfly inspired aircraft
Ticks machines
Human Nature
Kind
Eager
Faithful
Quiet Luxury
Utility
House of Harkonnen
House of Atreides
Fremen
Explore
House of Harkonnen
"They seek total domination of the known universe."
Eager
Inhumanity
Industrial
Skin Head Culture
Full Combat Suit
Heavily Industrial Planet
Vicious Air
Fremen
“The Fremen live in the Deep Desert and are governed by rule and rituals that keep them alive in a devastatingly arid climate.”
Faithful
Stealthy
Mysterious
Extremely Lack of Moisture
Sacred Sand Worms
Unique Fashion
Unique Culture
Arid Neutral
House of Atreides
“Atreides believe it is the people that make the leader, not the power.”
Nostalgia
Quiet Luxury
Honorable
Costal Planet
Rule by Water & Air Power
Southeast Asia Element
Well-Developed Civilization
Solitary
