CMF 002
Focus
Time
Note
CMF Development.
Story Telling, User Research,
Market Research
Summer, 2022
A school project that is using Lynk&Co as a brand to define the design language, and help with story telling The model was built by my friend Jackson Zhang and I am only response for CMF design
Crafting for Lynk&Co's 2050 vision, this CMF project develops three interior grades—Concentration, Refreshing, and Connection. The design seamlessly integrates these themes into color, material, and finish choices, embodying Lynk&Co's core identity.
Lynk&Co is a Chinese and Swedish car company that launched in 2016. They have a strong young professional demographic. Lynk&Co interior designs are known for not holding back on using materials and pop up colors.
Brando (User)
29 Years Old
South Florida
Photographer, Youtuber, Visual Artist
Has a dog named Buddo, fan of Miami Heats, follows trends, loves watching motor racings, has his own taste, appreciate both classic designs and cutting edge technology.
Benchmarks
Porsche 718 Cayman S
Audi TT RS
BMW M4
Lotus Emira
What I Learned
From looking at two doors performance sedans that are around MSRP $80,000. I found out:
- All Black Interior
- All Leather Interior
- Contrast Color Palette
Base Grade: Concentration
Turn off the music, just drive.
MSRP: $82,000.00
An Interior made just for the drivers. Black and grey color palette gives driver the pure pleasure from hitting the road with this beast-like machine.
Made for Drivers
Speed
Power
Buildbook
Customize Piece
By rearranging Lynk&Co letters, a pattern that is highly "tech", the style that this brand is known for, is developed.
Mid Grade: Refreshing
The smell in the morning tropical forest.
MSRP: $85,000.00
Refreshing theme is the perfect choice for Brando to escape from the crowded city. The touch of the fresh air kissing through skin while driving smoothly in the nature.
Lifestyle
Lifestyle
Dawn
Tropical Forest
Buildbook
Customize Piece
Handmade nylon mesh is the perfect choice for this certain theme. The airy, lightweight, and breathing feeling are the key elements for a fresh tropical sunrise.
Premium Grade: Connection
Put a smile on the face.
MSRP: $88,000.00
The most important thing in our life is our family and friends. This theme offers a relaxing space for whoever is in the car with Brando and wherever they are going. No matter if it is a family reunion, party time with friends, this car can take it all.
Performance
Family Event
Party Time
Buildbook
Customize Piece
Dreamy interaction with every color is just like Brando's relationship with his family and friends. Everything is harmonious and peaceful.
